編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-515-015 | CJ E&M: Creating a K-Culture in the U.S. | Ofek, Elie;Kim, Sang-Hoon;Norris, Michael | Marketing | Cross cultural marketing communication( 10210ISS 508600 ) |
2 | HKU650 | Shanghai Tang: The First Global Chinese Luxury Brand? | Park, Monica;Yim, Bennett | Marketing | Cross cultural marketing communication( 10210ISS 508600 ) |
3 | KEL502 | Tartans in Thailand: Pernod Ricard''s Thai Whiskey War of 2007 | Hennessy, Julie;Frazzano, Rebecca;Meagher, Evan | Marketing | Cross cultural marketing communication( 10210ISS 508600 ) |
4 | KEL614 | Sony Targets Laptop Consumers in China: Segment Global or Local? | Grayson, Kent;Waikar, Sachin | Marketing | Cross cultural marketing communication( 10210ISS 508600 ) |
5 | HEC252 | Marou: Producing High-End Chocolate from Bean to Bar in Vietnam | Belanger-Martin, Luc;Mesny, Anne | Other | Cross cultural marketing communication( 10210ISS 508600 ) |
6 | W16198 | Din Tai Fung: The Art of the Dumpling | H. Brian Hwarng;
Xuchuan Yuan | Other | Cross cultural marketing communication( 10210ISS 508600 ) |
7 | W25501 | BTS, K-Pop and Hallyu: Creating Waves Softly | Jayakumar, Tulsi | Other | Cross cultural marketing communication( 10210ISS 508600 ) |